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Research papers

Introduction

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction


Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974
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Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-